Frsh Thyme, a clothing brand birthed in a kitchen from a conversation where the question, “If you had a clothing brand, what would it be called?” was asked. Frsh, a play on the word fresh which in our culture means feeling/looking attractive and stylish, was the foundation for the brand but it needed a little bit more. An herb or spice that was synonymous with being fresh. A quick glance at the spice cabinet fulfilled that void. An epiphany from GOD. Thyme, an herb that’s pronounced Time which made it an double entendre! Thus we have “Frsh Thyme” a brand conceived from a kitchen convo, with the intent to connect people through detailed, simplistic, carefully crafted designs that give people the ability to look and feel like they're utilizing their Thyme wisely while being Frsh.
“There’s no better thyme,
than now,
To be Frsh”